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Young Influencers? What exactly is that?
Could we find a Salesian Youth Movement ‘Champion’ to become a positive ‘influencer’ for all young people?
Social media influencers
Social networks are a major factor in the life of teens.
A post or a ‘like’ can greatly affect their moods.
Clothing brands have understood this for years and are aware the role of ‘influencers’.
And Young Influencers? What exactly is that?
An influencer is someone who is very active on social networks. You become an important person for brands, because they identify you to advertise and market for them once you reach 50,000 or more followers to your profile or 1000 subscribers to your YouTube channel. Some influencers earn their living this way. With each post for a brand, they can make between $500 and $1,000.
But are companies soliciting people or vice versa?
First of all, you have to be popular on the networks. To do so you have to create public accounts on several of the most popular platforms. One of the best ways to build a following is through a YouTube channel, but you need as many social networks as possible to become known.
It is also necessary to distinguish oneself from others and do, say, film something unique. It can take one posting, one 30 second clip that goes viral, to gain popularity and fame. Just choose a field of activity - sport, music, fashion,… and ‘show off’. If you manage to win one viral effect, all friends will sign up, as well as the friends of friends...
Do brands or companies count?
Yes, you need to be well-dressed, with designer clothes. Young people post photos of themselves with the hashtag # of the various brands. Brands then identify you! Even if among true friends what matters is esteem, the weight of a brand is important to grow success on social media. ‘By your clothes and style you will be judged’ is the new commandment. It is now targeted advertising!
The danger, in educational terms, is when influencers are teenagers or even children, they are transformed into commercial products. Advertising no longer tries to bring people together to convey a message or value, but just to promote products. Products the influencers receive for free! Or for which they get paid ...
Should we adults be challenged by the fact that, for so many young people, the dream is 'to become an advertisement?'
Would we ever be able to interest a teenager to strive to become a Christian Lifestyle influencer?
In other words, an evangelizer of his or her peers?
In this SAFCAM site, Carlo Acutis is the one who has attracted the most ‘hits’!
He has done so posthumously and so through third parties!
Where can we find a Salesian Youth Movement ‘Champion’ to become a positive ‘influencer’ for all young people?
